Google PageRank – 2 – Website PageRank is decent but it can be improved. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10. Websites with a high PageRank are crawled more frequently and their outgoing links have more passing juice.
Domain Authority – 18/100
Page Authority – 28/100
Site age in year – 9 years
Google analytics setup -Present
Google & Bing Webmaster Tool – None, setup Google & Bing Webmaster tool and Bing Webmaster tool, this tools allow us to diagnose website technical related issues of the site such as crawling and indexing issues.
Robot.txt setup – Present (http://www.kps.com.au/robots.txt)
Sitemap.xml setup – None, website does not have an XML sitemap – this can be problematic. A sitemap lists URLs that are available for crawling and can include additional information like your site’s latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently. We recommend that you generate an XML sitemap for your website and submit it to both Google Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap’s location in your robots.txt file.
Sitemap page setup – Present
Google listing – None, create Google places listing as it is one of the most important local SEO ranking factors. Google listing allows you to be listed on Google map, so that your clients or customers can easily locate you.
Optimization – Recommendations
Homepage – Website homepage needs more textual information. If you have more content on a home page, there’s more text for Googlebot to find.
Heading Tag – Some pages of the site doesn’t use an H1 tag. Integrate a marketing line along with your keyword on H1 tag. H1 is the most important tag and it should be present on every page and provide a good heading text that can attract the visitor’s attention. Search spiders pay attention to the words used in the h1 tag as it should contain a basic description of the page content, just as the page title does.
Keywords density – No keyword density. Keywords density and consistency are notable factors for optimal page SEO. Preferred keywords should have higher keywords density indicating their importance. Optimally, preferred keywords should also be consistently utilized in multiple essential areas of the page such as title, description meta tag, h1 through h6 headings, alt image attributes, backlinks and internal links anchor text.
Internal links /Deep links – Present
Geo targeted keywords – Present (Australia)
Social Proofs – No social proof found on the site, consider adding any business affiliation or organization that your business is connected. Social proof is important to increase the trust and credibility level of your website.
Images – ALT (alternative text attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images. The “alt” attribute provides a text equivalent for the image. If the browser cannot display an image the alt description will be given in its place. Furthermore, some visitors cannot see images as they might be blind in which the alt tag provides a valuable image description. Finally, search engines utilize the alt attribute for image search indexing.
Content Analysis – Recommendations
- Meta duplication – All of the website pages meta description is duplicated. Make sure that every pages of the site should have a unique meta description.
- Content duplication -No content duplication found on the site.
- Legal pages -Present
- Image file name – Okay
- Broken Links -No broken link found on the site
Site Speed – Load Time
Performance Grade – 75/100
Load Time – 3.98s
Analysis & Recommendations:
Website loading time is high. Website needs a serious tweaks to reduce the loading time. Website loading time greatly effect the website conversion. On April 9th, 2010, page load speed officially became a part of the Google search ranking algorithm. For usability reasons, best practices dictate that a web page should load within 1-2 seconds on a typical DSL connection. However, according to Google Webmaster Tools data a load time of 1.4 seconds is the threshold between a fast page and a slow page. That means, ideally that your website should load in 1.4 seconds or less, to receive the maximum SEO benefit for fast loading pages. Please see below additional recommendations to decrease the load time of the site.