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A customer keeps on changing mind on design of Logo, what the graphic designer’s reply is epic

A customer with medium size company keep on asking for design changes in their company logo. It already gone with more than 10 revisions. Without the idea on what they want, the client is obviously in a try and error mode.

What the graphic designer reply is epic.

Hi,

Logo design PerthWe will work on the required changes, but we’ll do it in a modern way and in a very practical sense. As what our Manager trying to tell us, there are essential rules to follow when creating a logo and I hope we can educate the client to help them understand this :)

I think this textured thing won’t be noticed when printed on a business card size. It may look great in bigger dimensions like tarps and posters, but it becomes a bit blurry when printed on a business card. Versatility of the logo is one of the factor of an effective logo. A complicated logo is also more difficult for customers to remember. I know that the client loves the idea of the texture, but we should also consider that to have an effective logo it should look good on any size. So expect us to produce different concepts that we think looks best and effective :) We are the designers anyway.

Also, the idea of adding the phone number as part of the logo is not appropriate. Especially when the logo is used on the web designs and in business cards. It’s not the right place. It should go along with the contact details.

Here are the 3 components of the logo should only have to help our client:

pictogram (symbol / icon / avatar)
wordmark (name of the company/brand)
tagline (baseline / slogan)

2015 List of Citation Websites that provide Good Referral Traffics

If you have small business company with less budget on both traditional and online marketing then you should implement this strategy. You can actually get visitors from these website since they are local directories that accept free website profile and advertisement of your services. In fact they are now globally recognised because the review provided by the visitors became the basis for other to buy and became repeating customers.

aussieweb.com.au
2findlocal.com
amfibi.com
au.enrollbusiness.com
au.odovo.com
au.wowcity.com
aubiz.org
ausbusiness.net.au
aussiesrus.com.au
australia.pinbud.com
australiabusinesslive.com
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australianplanet.com
australiaonlineadvertising.com.au
bing.com
bingplaces.com
bizexposed.com
blastcleaningdirectory.com
brownbook.net
businesslistingnow.com
business-listings.com
businesslistings.net.au
businesswebsitedirectory.com
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combodirectoryaustralia.info
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Cylex.com.au
directory.com.au
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Website Audit and Marketing Recommendation for Casting Company

Below are the results of my site audit on Casting company.

Site Metrics

  • Domain URL –
  • non-www to www redirection – Implemented implemented
  • index.php to non-index.php redirection – Implemented implemented
  • Website PageRank – 0
  • Domain Authority – 10
  • etc….

SEO Setup

  • Google Analytics – None, it’s very important to have a Google Analytics on every website. This tool allows us to track down the website traffic performance on the internet. It will also give you an ideas how to improve your online marketing campaign.
  • Webmaster Account – None, setup Google & Bing Webmaster tool and Bing Webmaster tool, this tools allow us to diagnose website technical related issues of the site such as crawling and indexing issues. It also used in monitoring your website performance in search engine.
  • Robots.txt file – Present
  • etc….

Website Elements

  • Homepage Design – The design/structure of the landing page (homepage) is too simple. Consider redesigning the layout and structure of the website. Also add images that can help recall the contents and add more contents if possible.
  •  Heading Tag – Present, but not all the pages have heading text/tag. Consider using proper/descriptive heading text in all pages and insert target keywords. It will not only improve your website ranking on search engine result but also help to attract visitors attention.
  • Website Title – Present but not used properly. The title is probably the most powerful SEO elements on the page. This element is what will display in the search result , so consider providing descriptive and keyword rich title (here is the sample format: Brand Name + Service type/business category + Location).
  • etccc…..

Website Speed Performance

  • Page Speed Grade – 88%
  • Page Load Time – 8.01s
  • Total Page size – 656KB
  • Total number of request – 23

The page speed grade of your website is good but load time it’s too long. It’s really needed to improve because it will affect your website performance in search engine and user experience. Visit this like to see full report …

Search Engine Index Status:

  • Google.com.au – 8
  • Yahoo.com.au – 5
  • Bing.com.au – 5

General Recommendation

  1. Revamp/Re-design your website
  2. Create specific services landing page and marketing landing page
  3. Create social media accounts and integrate on your website
  4. Provide proper SEO elements
  5. Verify your website on Webmaster tools and create Google Analytics account
  6. Submit your website on Google places

Full full website audit, please contact us…

Marketing Recommendation for Pressure Tiles and Floors Cleaning Company in Perth WA

 

I SEO setup

  •  Change the favicon into logo for branding consistency
  •  Redirect http://domainbrand.com.au to http://www. domainbrand.com.au
  •  Redirect http:// domainbrand.com.au/index.php to http://www. domainbrand.com.au
  •  Redirect http://www. domainbrand.com.au/index.php to http://www. domainbrand.com.au
  •  Install this to meta: <meta name=”robots” content=”index, follow”>
  •  Install this to meta: <meta name=”msvalidate.01″ content=”A092F27644…” />
  •  Please create a robots.txt file with this directory: http://www. domainbrand.com.au/robots.txt and allowed access user-agent: *
  •  Setup this on Logo Image – alt and title tag: domainbrand concrete polishing and tile cleaning logo
  •  Convert the slider into indexable text for Google indexing opportunities
  •  Install this sitempa.xml into root directory to provide this url
  • http://www. domainbrand.com.au/sitemap.xml. Please download the sitemap.xml files attached in the basecamp.

II On Page Recommendations

HOME content enhancement. Please request to the client to add the following for content enhancement;

 Service Benefits:
Include 3 bulleted phrases about the benefits of your service (mention keyword: high pressure cleaning perth )

 Service features:
Include 3 bulleted phrases related to service features that makes your company different or unique with competitors. (mention exact keyword: Concrete polishing Perth, tile cleaning, grout cleaning)

 Customer Proof:
Include at least one customer testimonials and link to a testimonial page if available.

 Awards and recognition:
Include trophy, certificate, logo of your company awards if available

 Membership:
Include the logo of the association as member of the business community if available.

 Navigation:
After one scrolling, the navigation is now hidden so implement the navigation links in the footer of the webpage. see example of website with navigation in the footer.. http://www. domainbrand.com.au/

 Image Alt and title setup:
image1 – concrete coatings Perth, image2-tile and grout cleaning Perth, image3- High pressure cleaning Perth

 Contact us alt and title:
Click here to enquire about Perth pressure cleaning

 Offers downloadable to get emails:
Prepare a downloadable sales kit file through opt-in form. Release the sales kit only after getting the emails for future email marketing campaign.

 Resources page:
List the products and equipment that you use with 1 paragraph descriptions each. Then link each product to company website. Google love website the provide citation to other websites.

 alt and title recommendation on 2nd click here:
Contact us for your free concrete polishing and tile cleaning consultation

 Please include this legal notice in the footer:
Copyright © 2014 domainbrand All Rights Reserved • ABN xxxxx xx xxx xx • ACN xxx xxxx xxxx xxxx

 Recommended additional legal page:
Terms of Service page (discuss some policy, contract agreement, labor warranty etc…)

 Recommended additional Page:
FAQ page (discuss frequently question by your customer to reduce customer service workload)

 Recommended additional page:
testimonial page – this page help increase conversion

 Avoid using full size background image:

it slow down the website loading speed.

Content enhancement in About us

1. Tell the story of the company in timeline
2. Mention key persons in your company with link to twitter or facebook account. Mention their individual task to be to insert the keywords: concrete coatings, Perth, tile cleaners Perth and pressure cleaning Perth
3. Stress company achievement, milestone, training, participation.
4. Show the photos of your office, facilities and equipment’s
5. Mention and link to news and articles written for the company.
6. Includes company vision and mission statement while mentioning exact match keywords (concrete polishing, anti graffiti coating, non slip floor treatment)
7. Use different image for the about us page. Maximise the

Content enhancement in services

Ask the client to add additional service pages to properly distribute keyword density per service page and be able to use urls for optimisations.

page: Cleaning and sealing of all natural stones
http://www. domainbrand.com.au/tile-and-grout-cleaning-Perth.html
Provide 200 words content for this service page
Includes benefits and service features in bulleted text
Include relevant photo
Include call to action word like dial this number of email us today!
Mention this exact match keywords in the content: tile cleaners Perth and tile and grout cleaning Perth

page:High Pressure cleaning

http://www. domainbrand.com.au/high-pressure-cleaning-Perth.html
same application except:  Mention the keyword High Pressure cleaning Perth and Perth pressure cleaning in the content

page:Anti Slip treatments

http://www. domainbrand.com.au/anti-slip-floor-coating.html
same instruction except mention the keywords non slip floor treatment and non slip flooring solutions
page: Scratches in stone, marble removal

http://www. domainbrand.com.au/tile-repair-and-restorations.html
same instructions except mention the keywords – tile repairs, tile restoration Perth, tile

LOGO

Logo image – Implement these:
Title tags: domainbrand Logo and
Alt tag: domainbrand high pressure washing specialising in tiles, marble, porcelains and more.
Products page enhancement
1. Convert the company url’s into indexable text
2. Set all the outbound links into nofollow tags.
3. Provide a minimum of 30 words description about this page. Avoid thin content

Videos page enhancement

Content Duplication
Can you please inform the client to rewrite the homepage and video page since the 2 pages are content duplicate. Because of this, i presume the site is penalised for duplication.

http:// domainbrand.com.au/ and http:// domainbrand.com.au/videos.html

Also the content of the homepage is duplicate with competitors website. It seems this customer just copy the content from other website.

http:// domainbrand.com.au/
http://www. domainbrand -shield.com.au/pages/about.php?con_name=About

Contact Page enhancement

1. Please include Google map
2. Include also the link to social media accounts specially facebook, G+, Pinterest and linkedin.
Blog and News (Additional features)
1. Please add blog feature to complete the requirement for freshness algorithm.
2. Integrate the like and share plugin on blog or news update.
3. Include Facebook face widgets to encourage visitors to like the page.

 

 

Web Design Company based in Perth Got Free Audit

Site Metrics
alliance
www to non-www redirection – non-redirected, 301 redirect the URL’s to to avoid content duplication.
Google PageRank – 0 – Website PageRank is too low. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10. Websites with a high PageRank are crawled more frequently and their outgoing links have more passing juice.

Domain Authority – 12/100
Page Authority – 20/100
Site age -1 years 3 months old

(more…)

1973 still no image ranking that year

1976 ang date kung saan nag birthday celebration

Because there are no H1 given on this post i have to add another text that will serve us H1. Upon checking the logo, i found it that it is using h1 yet the context is Website design Perth. So i am expecting 2 H1 here. By the way this is the 2nd edition of the test. This should be recorded at 8-7-14.

I find the test significant because i see the ranking on Google.com using whatsmyserp.com tester.

1970 akong image test on ranking

1974 the image tester was born at this year

In the inclusion for this test. I will be posting this test on the coming days after the 2nd test. I will have another post using different web blog since the h1 are being used by the logo.

1977 ako ngayon ang masusunod sa post
1980 pinanganak ang pangalawang image

6 Customer Relationship Building Ideas for Your Website Content

You have a comprehensive search engine and social media marketing program yet you are not getting the desired ranking to produce reasonable traffics for your business.

If you know that your marketing strategy is not enough on your expectations then it is time to look for another option. Consider a local focus strategy that maximizes the advantage of geographical location by using local content which build a good relationship between you and your clients.

(more…)