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10 Great Marketing Recommendations for Restaurant Owner

A restaurant owner based in Fremantle, WA is asking for online marketing ideas. The owner have 3 months old website with less activity and fresh content.

Here are the 10 recommended marketing activity for this year.

  1. Since Google algorithm is about unique, fresh and knowlebase content, make sure to add blog with 3x a week updates. Topics from this blog can be.

    • Photos of your menu, its 30 words minimum descriptions prices and more.

    • Photos of your daily visitors, get their names, work descriptions and company they are working as your post content.

    • Photos of catering service with the location, company and summary of the activities.

    • Photos of your facilities using high resolution or DSLR camera.

    • Add Facebook face plugin on your blog sidebar. Facebook detects the users and its friends which will encourage them to follow too.

    • Frequently ask for testimonials from your visitors and post this to your blog.

2. Become active in your social media specially Facebook, Google+ and Pinterest.

  • Post high resolution photos of your customers in your pinterest, Google and FB.

  • Encourage the visitors to see their nice Photos in your company social media account. These will ensure they will follow your company social media profile.

  • Always use keywords with search volume in your daily update.

  • All blog update should be posted in your social media account.

3. Ad web video in your homepage containing, menus, facilities, customers and events.

4. Invite local blogging community to have a dinner with you and encourages them to blog your restaurant.

5. Identify top 5 Food bloggers in Perth and sign up for 1 month banner advertising program

6. Add sliding testimonials of your customer in the homepage. Select top personalities in your community.

7. Find famous food blogger in Perth. Sponsor or co-sponsor a blogging contest where the requirement for the participant is to follow the social media account.

8. Offer contest in your website and social media with a the price of free dinner. One of the requirement must be follow the social media, sign up to newsletter form and RSS. Some food website contest are;

  • Customer group photo contest inside the restaurant then mechanics will be sharing this photos through their friends social media account. Winner will be determine by number of shares.

  • Video sharing contest. Participants need to share a video either eating company menu or in the restaurant premises. The highest person with shares will be the winner. This could be by group.

  • Simple like and share a cafe55 facebook (with digital poster), fill out the form and get a chance a free dinner for 2 or for family.

9. If you have catered to known companies before, get their logos and use it as social proofs in your website with title “Our happy customers”.

10. Sponsor famous business speaker with free dinner and request to be plug during conference.

This could be a good one year activities for the company. It will not required huge marketing expenses but the return of income is exciting. If you are interested to know more how to implement this marketing plan for food and beverage company then you must contact the blog author. 

Post by

Jobette Escobanas
Marketing Specialist

One Response

  1. Thank you for the good writeup. It actually used to be a enjoyment account it.
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    up a correspondence?

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